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Motorists' concerns AUSTRALIAN motorists are spending more time worrying about the behaviour of other drivers, according to the latest research into driver attitudes and concerns released by the Australian Automobile Association (AAA).The AAA research, conducted this year by Australia's leading strategic market research consultancy, ANOP, showed motorists continue their love affair with the car, but are very concerned about other drivers' behaviour on the road. At the same time, motorists are concerned about petrol prices and actively look for cheaper petrol. The latest survey results, the eighth AAA series into driver attitudes in 10 years, shows Australian motorists attach a very high importance to their car as opposed to using public transport - nine in 10 drivers use their car every day or most days as opposed to 13 per cent of motorists saying they use public transport on a weekly basis. The biggest concern for motorists is petrol prices, with more than double the respondents - from 20 per cent to 42 per cent since 2005 - citing it as their biggest issue and calling for reduced petrol taxes or greater scrutiny of oil companies. In addition to petrol prices, the other major and ongoing concern is the way other people drive, with 41 per cent of motorists raising other drivers' behaviour as their main bugbear - this is down from the 2005 result of 48 per cent. The survey also shows motorists have become desensitised to the high Australian road fatality rate of five deaths a day on average. The research found there appeared to be a disconnect between Government advertising campaigns focussing on speed and alcohol and the motorists' preoccupation with other drivers' attitudes. There is also a strong focus on the need for better driver education and training as a way to reduce road deaths and injuries - 84 per cent rate this as extremely or very important. The research showed motorists are aware of the importance of roads in reducing the national fatality rate, but that concern has slipped from an upward trend (14 per cent in 2004 to 22 per cent in 2005) down to 18 per cent of motorists in 2007. There is strong resistance to building more toll roads. The research results form part of AAA's Federal election strategy, Motoring Matters for Every Australian, which was released in Parliament House Canberra last month and can be viewed on the AAA website at www.aaa.asn.au |
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