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Outlook> 2003 > September UK
vehicle orders to boost Adelaide ADELAIDE could gain many more automotive and
allied jobs with the news that Holden's Monaro muscle car
is to be exported to Britain from early next year.
It could also be followed by the Commodore, another
Holden product, made in Adelaide.
The deal to add Britain to Monaro's expanding global
exports, which already includes the US and the Middle
East, has been approved by General Motors for start up in
the first quarter of next year.
The further expansion to Holden's overseas sales has been
made possible by the start-up of the third shift at
Elizabeth which has boosted daily production from 620 to
780 vehicles a day.
Announcing the British export deal, Holden chairman and
managing director Peter Hanenberger said several hundred
Monaros would be exported to Britain to test demand.
"But from the interest we have monitored from
driving enthusiasts who have read about Monaro and have
registered keen interest, sales in the UK could come in
at worthwhile numbers," he said.
"The business plan to send Commodore to the UK is
yet to be confirmed.
"Holden is a well-known badge in Britain due to
sales of Holden Special Vehicles," he said.
Kevin Wale, chief executive of GM's British affiliate
Vauxhall, has had the Monaro and Commodore on his
wishlist for some time.
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