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Outlook > 2007 > August
FILM INDUSTRY BOOST
By Lawrence Johnston
THERE is a boost for the movie business with the announcement of extra government funding.
Announcing the extra funding last month, Economic Development Minister
Trevor Mallard said the government was taking a co-ordinated approach
to boost the film industry, with improvements to the Large Budget
Screen Production Grant (LBSPG), and ongoing funding for Film New
Zealand,
"These changes will ensure that New Zealand remains a competitive and
attractive location for the international screen industry," Mr Mallard
said.
Big budget international productions had a positive impact on the New
Zealand economy, but it was a competitive environment and it was
important that any incentives were tailored to the needs of the
international industry.
Film New Zealand - the one-stop shop organisation which helps
facilitate access to New Zealand as a location for international film
makers - has also been granted six years of additional funding until
2012/13, totalling NZ$4.8 million.
He also announced major improvements to the LBSPG, including moving to
make bundled films eligible. These changes would provide a "great"
boost to the local industry - ensuring the grant was an incentive that
was competitive internationally, but which enabled New Zealand to
maintain its high quality reputation and support its core strengths in
technology and production locations.
New Zealand had a strong international reputation with a great depth of
talent, cutting- edge technology and diverse production locations. The
grant, which complemented these strengths, offered a financial
incentive that compared favourably with incentives available in other
countries.
"The changes we have introduced will reinforce our reputation as a film-friendly and competitive location," Mr Mallard said.
The grant had helped attract major productions to New Zealand. Since it
was introduced in July 2003 nine major productions had gone to New
Zealand and benefited, receiving grants totalling $NZ90.41 million (GST
exclusive). That reflected a total qualifying New Zealand production
expenditure of $NZ 723 million. But recently grant spending had dropped
and New Zealand was facing increasing competition as a location for big
budget films.
"The changes we've introduced will help us to stay ahead of the game,
while still keeping the grant format and payment process simple,
transparent and quick," he said.
There was significant international support for bundling and it was
likely to bring an increase in quality work to New Zealand. Attracting
bundled productions would provide greater work continuity and certainty
for the local industry. The minimum spend for each production would
ensure there was a focus on quality for bundled productions.
The specific post-production, digital and visual effects incentive
recognised New Zealand's strengths in design. It would act as a
catalyst for growth in this sector and would enable New Zealand to
attract more of the total international post-production digital and
visual effects market, Mr Mallard said.
The changes to the scheme would take effect immediately.
Their impact would be tracked through an annual report to Cabinet
summarising LBSPG expenditure in the previous financial year and
projected future expenditure. There would also be a full review of the
grant at the end of 2011.
Mr Mallard had also asked officials to report back to him on the implications of the changes for the domestic industry.
The Film NZ funding amounts to:
- NZ$750,000 (excl GST) per year for 2007/2008 and 2008/09 as part of Budget 2007.
- A further NZ$799,000 for the 2009/10 year, and
- NZ$833,000 for the years 2010/11, 2011/12 and 2012/13 from the GIF sector project fund.
Post-production, digital and visual effects activities cover a wide range of post and pre-production activities including:
- 3D scanning,
- Animation,
- Soundtrack,
- Digital and audio effects,
- Costume effects, and
- Prosthetics.
Amendments
The changes to the LBSPG include:
- Increasing the grant to 15 per cent of the New Zealand expenditure for the production from the current 12.5 per cent,
- Removing the current requirement for at least 70 per
cent of the production expenditure to be spent in New Zealand for
productions between the NZ$15 million and NZ$50 million range,
- Allowing several productions costing a minimum of
NZ$3m each, to 'bundle' together, to qualify for the grant to meet the
need for qualifying expenditure of NZ$30 million,
- Adding an incentive to use New Zealand-based
post-production digital and visual effects services, with qualifying
expenditure of between NZ$3 million and NZ$15 million,
- Allowing a production or bundle of productions to pre-qualify for the grant, and
- Allowing very large productions to access their grant each time their expenditure goes over the NZ$50 million mark.
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