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Outlook > 2009 > July
NZ popular for luxury travel
LIKE
all best kept secrets word eventually gets out, so it's no surprise -
with luxury travel now one of the country's fastest growing tourism
sectors - that the world is waking up to New Zealand's luxury travel
possibilities.
Luxury travellers have almost tripled their spending here in the past
decade and, as high-end lodges and tourism experiences notch up
international awards and recognition, New Zealand is now firmly fixed
on the luxury radar.
For the world-weary, well travelled visitor, New Zealand offers a
genuinely refreshing approach that's strongly linked to the landscape
and all about creating personal and unique experiences - world-class
accommodation, service and transport delivered in an intimate and
engaging Kiwi manner.
Unspoilt landscape
Drawn firstly to the unspoilt landscape, international visitors are
often blown away by the sophisticated infrastructure and services
providing all the trappings of a first-class experience topped off with
priceless treasures like peace, privacy and safety.
Discerning tourists are continually voting New Zealand their favourite
destination. Condé Nast readers recently voted New Zealand their
favourite country in the world for the fifth year in a row. And, even
in times of economic downturn, those with money to spend are spending
it in New Zealand showing they're prepared to go the extra mile for a
quality experience.
As a relative newcomer to luxury tourism, New Zealand has had the
benefit of hindsight, able to draw from the experience of others and
create a world-class product with a truly unique Kiwi flavour. Locally
grown fine foods, award winning wines, exclusive accommodation and
tailor-made activities all exceed the expectations of the most
discerning luxury traveller.
Another element of the New Zealand luxury experience that moves
international visitors is the chance to interact with the indigenous
culture in an authentic sense. Whether joining a Maori guide to walk in
ancient Kauri forests or meeting a contemporary Maori artist in their
own studio.
Luxury properties
New Zealand's first luxury property is still the best known - the
multi-award winning Huka Lodge in Taupo that's hosted heads of state
and Hollywood stars, and become world famous for its seclusion, unique
environment and luxury experience.
Newer properties like The Farm, at Cape Kidnappers in Hawke's Bay, have
quickly earned world class status. The Cape Kidnappers golf course was
recently voted top in the world by Britain's Daily Telegraph newspaper.
At no extra cost is New Zealand's natural asset, the landscape, with
mountains, crystal-clear lakes and rivers, wide open spaces and miles
of sparkling blue seas.
Luxury yachts and launches provide travellers with an exclusive
floating option to explore New Zealand by water, and there are hundreds
of islands and secluded moorings within easy reach of the main centres.
Cruise market
The cruise market is also on the up, and the current figure of nearly
100 luxury liners visiting New Zealand each summer is set to increase
as cruise companies rise to world demand.
As well as the chance to sail the subtropical waters of the Bay of
Islands in the north of New Zealand - where dolphins and whales are a
common sight - many liners take passengers on a dramatic journey into
Milford Sound in Fiordland National Park where bush-clad peaks rise
from the still blue waters, waterfalls cascade hundreds of metres into
deep coves, and wildlife abounds.
Rat race escapees
Escaping the rat race is one of the main reasons luxury travellers come
to New Zealand and visitors list the seclusion, easily achieved
privacy, restorative health benefits and infectious warmth of the
people as key factors.
One of the mistakes visitors commonly make is not allowing enough time
to enjoy the New Zealand experience and, despite the ease of travel and
accessibility of facilities, people frequently say they wish they could
stay longer.
With the chance to walk for days and not see another soul, fly in to a
remote fishing spot hours from civilisation, soak in a spa under the
stars, entertain in a private lodge with your personal chef, dine on
your own freshly caught seafood and escape into anonymity - it's easy
to see why. |