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NEW Zealand fashion has hit the high stakes in many countries around the world as their designers become better known.
Last year their apparel was worth $260 million in foreign exchange earnings. That number is growing, and conservative estimates put high fashion's contribution at $40m. But Pieter Stewart, the woman behind New Zealand Fashion Week, and leading Kiwi designers believe it is higher.
About 80 per cent of exports go to our top three markets Australia, the UK and the USA, with Asia emerging strongly.
And while many Kiwi designers have broken the ground overseas, fashion week is considered crucial in keeping world attention on our fashionistas.
Miss Stewart set up fashion week last year to increase the industry's foreign exchange earnings. It was difficult to estimate how much it contributed, but many designers showcased at the event picked up new export business, she said.
Trade New Zealand reported increased inquiries from overseas distributors and agents.
Around 50 labels were on show at this year's $1.6m event, which was held last month.
There were 150 international buyers and media at this year's event (up from 120 last year).
Anne Chappaz, Trade New Zealand's apparel and textiles account manager, said: "Fashion is a business. We've proven we can compete globally. The best dressed person in the world can go out and buy Kate Sylvester, World, Karen Walker and be up there with the best of them.
"Now we have a critical mass of internationally capable designers - about 30 or 40 - and fashion week signals our coming of age. We expect significant growth. It certainly shouldn't be written off as a sunset industry," Anne said.